We believe search engine optimisation (SEO) is a lot simpler than some would have you believe and at the heart of strong results is good, original, quality content, as Google points out:

“Make sure your site is full of unique, high-quality content. Google’s automated crawling, indexing, and ranking processes are focused on providing quality search results“

Google constantly evolves ways to make the most useful and timely pages written for

humans and not for programmes, appear first in searches and they are increasingly adept at spotting SEO fodder.

Through our ICS-digital search marketing brand, ICS is expert at improving SEO performance and successfully works with a number of large organisations in this area.